About Me

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I am copywriter, content strategist and brand consultant with over a decade of experience in marketing and digital media, with extensive experience working in beauty/skincare, hospitality and lifestyle categories. I have worked in the capacity of Marketing and Communications Director for S.W. Basics and ABC Carpet & Home, respectively, and have written for outlets like New York Magazine, Vogue and FirstWeFeast.

Experience + specialities include:

  • Copywriting, including SEO copywriting

  • Branded editorial

  • Ghostwriting

  • Brand positioning, including naming, voice and tone

  • Campaign development